Thursday, June 9, 2011

Free $100 Google Adwords coupon does not add up

If you opened a Google Apps account recently you might have received an email from Google Adwords offering you a $100 free coupon for Adwords. the email states:

". . . Our team of specialists is waiting for your call and is ready to help get started. We can even create your first campaign for you - for free.

No strings attached: You can end or change your campaign again at anytime, if you are not satisfied. . ."

From my experience, the 'No strings attached' part did not hold true. I was required to use the coupon towards a campaign that was created by a Goolge sales rep. The bidding prices and daily budget were more than I would have liked. Also, I was required to pay a $20 activation fee on top of a $10 activation fee that was automatically deducted from the $100 coupon. Ultimately the $100 coupon was only worth about $70. The $10 activation fee is in the small print but there is no mention of any additional fees. When I asked to have the extra activation fee removed, the Google sales rep told me: "This is how advertising works. You have to start paying at some point".

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